Product Design2026
Nova Finance
Reimagining personal finance through a simpler digital banking experience.
Available for freelance projects — 2026
Sadia Anayat
Independent designer creating meaningful digital experiences.
I help ambitious brands and products turn complex ideas into clear, memorable, and beautifully crafted experiences.
Selected Work
Projects shaped with intention
A selection of product, brand, and digital experiences designed for clarity, craft, and lasting impact.
View Nova Finance
Brand Identity2025
Aurelia
Building a refined identity system for a contemporary wellness brand.
Web Design2025
Frame Studio
A digital portfolio experience for an architecture and interior design studio.
Product Design2025
Orbit AI
Designing an AI-powered workspace for creative teams.
Branding2024
North Coffee
Creating a warm and distinctive visual identity for an independent coffee company.
Editorial Design2024
Field Notes
An editorial platform designed around stories, culture, and visual exploration.
About
Design with clarity, craft, and care
I'm a multidisciplinary designer focused on digital products, brands, and interactive experiences.
For the past 8+ years I've worked with startups, global companies, creative studios, and founders to transform ideas into meaningful products and identities.
Services
How I can help
Focused design partnerships across product, web, brand, and creative direction.
End-to-end product design for digital products that need clarity, craft, and scalable systems.
- UX strategy
- User experience
- Interface design
- Design systems
- Prototyping
Experience
Selected roles & clients
A path shaped by product teams, creative studios, and independent practice.
2024 — Present
Independent Designer
Sadia Anayat Studio
Working with selected global clients and creative teams on product design, brand systems, and digital experiences.
2021 — 2024
Senior Product Designer
Studio North
Led product and design system work for startups and established brands across fintech, wellness, and creative tools.
2018 — 2021
Product Designer
Pixel Works
Designed digital products from discovery through launch, collaborating closely with engineering and research.
2016 — 2018
Visual Designer
Independent Studio
Crafted brand identities, campaign visuals, and digital interfaces for cultural and commercial clients.
Selected clients
- Nike
- Spotify
- Airbnb
- Notion
- Stripe
- Adobe
- Patagonia
- Arc'teryx
Process
A clear path from ambiguity to craft
A flexible process shaped around discovery, clarity, and thoughtful iteration.
01
Discover
Research, understand goals, users, challenges, and opportunities.
then02
Define
Create strategy, information architecture, concepts, and direction.
then03
Design
Develop visual systems, interfaces, interactions, and prototypes.
then04
Refine
Test ideas, gather feedback, iterate, and improve.
then05
Deliver
Prepare polished assets, systems, guidelines, and implementation support.
Testimonials
Words from collaborators
“Sadia has a rare ability to cut through ambiguity. Our product finally felt coherent—not just visually polished, but strategically clear. The work elevated how our entire team thinks about design.”
“Working with Sadia felt like having a creative director and a systems thinker in one. The identity for Aurelia was refined without being precious, and the guidelines actually get used by our team.”
“Few designers understand pacing the way Sadia does. Our website finally reflects the atmosphere of our spaces—quiet, intentional, and confident. Client inquiries improved in quality almost immediately.”
Recognition
Awards & features
- AwwwardsHonorable Mention2026Honorable Mention
- CSS Design AwardsSpecial Kudos2025Special Kudos
- BehanceFeatured Project2025Featured Project
- CSSDAUI Award2024UI Award
Contact
Have a project in mind?
Let's create something meaningful together.