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Sadia Anayat

About

Designer, creative thinker, and problem solver.

I design digital products, brands, and experiences with a focus on clarity, craft, and human understanding.

Studio atmosphere and design work
Portrait of Sadia Anayat

I'm Sadia Anayat, a multidisciplinary designer based in independent practice. My work sits at the intersection of product thinking, visual systems, and interactive storytelling.

Over the past 8+ years I've partnered with startups, global companies, creative studios, and founders. That path has taught me that good design is less about decoration and more about understanding—people, constraints, and the story a brand needs to tell.

My philosophy is simple: start with clarity, design with intention, and refine until every detail earns its place. I care deeply about typography, pacing, and the quiet interactions that make an experience feel considered.

Outside of client work, I spend time with photography, architecture, travel, and music—inputs that continually reshape how I see composition, atmosphere, and rhythm.

Philosophy

What I believe

  • 01

    Clarity over decoration.

  • 02

    Good design starts with understanding.

  • 03

    Details build trust.

  • 04

    Simple doesn't mean boring.

  • 05

    Design should solve problems before impressing people.

Experience

Career timeline

  1. 2024 — Present

    Independent Designer

    Sadia Anayat Studio

    Working with selected global clients and creative teams on product design, brand systems, and digital experiences.

  2. 2021 — 2024

    Senior Product Designer

    Studio North

    Led product and design system work for startups and established brands across fintech, wellness, and creative tools.

  3. 2018 — 2021

    Product Designer

    Pixel Works

    Designed digital products from discovery through launch, collaborating closely with engineering and research.

  4. 2016 — 2018

    Visual Designer

    Independent Studio

    Crafted brand identities, campaign visuals, and digital interfaces for cultural and commercial clients.

Capabilities

Skills & tools

Product

  • UX
  • UI
  • Prototyping
  • Product strategy
  • Design systems

Brand

  • Identity
  • Art direction
  • Typography
  • Brand systems

Tools

  • Figma
  • Adobe Creative Suite
  • Framer
  • Webflow
  • Cinema 4D

Clients

Selected clients

  • Nike
  • Spotify
  • Airbnb
  • Notion
  • Stripe
  • Adobe
  • Patagonia
  • Arc'teryx

Beyond work

Personal interests

  • Photography
  • Architecture
  • Travel
  • Typography
  • Music

Contact

Interested in working together?

I'm currently available for selected freelance projects and collaborations.