Orbit AI
Designing an AI-powered workspace for creative teams.
01 — Overview
Project overview
Orbit AI is a collaborative workspace that helps creative teams brief, generate, organize, and refine ideas with AI assistance. The product needed to feel powerful without overwhelming the creative process.
- Client
- Orbit AI
- Industry
- Artificial Intelligence
- Role
- Senior Product Designer
- Timeline
- 6 months
- Services
- Product Strategy, UX Design, Interface Design, Design Systems
02 — Challenge
The challenge
Most AI tools either hide complexity behind chat or expose too many controls at once. Orbit needed a spatial, team-first model that supported creative workflows rather than interrupting them.
- AI output felt disconnected from team context
- Users struggled to organize generated artifacts
- Collaboration features competed with generation flows
- Trust and control around AI actions were unclear
03 — Research
Discovery & insights
Workshops with design and marketing teams, prototype tests, and workflow mapping revealed where AI could accelerate creative work—and where it should stay out of the way.
Insight 01
Teams wanted AI as a collaborator, not a black box
Insight 02
Spatial organization of ideas improved recall and reuse
Insight 03
Visible edit history increased confidence in AI suggestions
Insight 04
Templates reduced blank-canvas anxiety for new users
04 — Strategy
Strategic direction
Design Orbit as a creative canvas with AI tools that feel native to the workspace, not bolted onto a chat window.
- 01Prioritize project context over isolated prompts
- 02Make AI actions reversible and inspectable
- 03Support both solo focus and team collaboration
- 04Build a system that can grow with new model capabilities
05 — Exploration
Design exploration
Early concepts, wireframes, and visual explorations that shaped the final direction.
06 — Visual System
Visual foundations
Cool neutrals and precise blues create a focused workspace aesthetic, with soft elevation cues for layers and AI states.
Principles
- Context before generation
- Visible control
- Calm density
- Spatial clarity
Palette
Typography
- Technical sans for UI
- Soft display for empty states and marketing
07 — Final Designs
The finished work
08 — Solution
How it came together
A modular AI workspace with canvases, shared libraries, guided generation, and clear controls that keep creative teams oriented and in charge.
09 — Outcome
Results & impact
Early users completed creative workflows faster and reported higher confidence in AI-assisted outputs. Sample metrics below.
Sample metrics for demonstration
+48%
workflow speed
+33%
team collaboration
4.6/5
trust in AI actions
10 — Reflection
Looking back
What worked
Treating AI as part of a spatial workspace—not a separate chat product—made the experience feel more natural to creative teams.
What was learned
Transparency around what the model did and why was more important than raw capability messaging.
What would improve
Richer permissions and role-based views would better support larger organizations.
Next Project
North Coffee
Branding